Preventing Digital Eye Strain

When the pandemic hit, screen time was at an all-time high. While technology benefitted society as we tried to remain connected with the outside world, there were some unforeseen side effects. Spokane Eye Clinic noticed this trend and asked Klü to help them educate and aid those suffering from digital eye strain.

1.     Goal

There was a dual-edged goal for this 5-month digital marketing campaign. First, we wanted to educate on how to prevent digital eye strain. Second, we wanted to help people with digital eye strain schedule an appointment to see one of the healthcare professionals at Spokane Eye Clinic.

2.     Audience

The audience was all ages and demographics experiencing the onset of digital eye strain.

3.     Geographic

Targeting for this campaign included a 20-mile radius from the Spokane area.

4.     Platforms

The primary platform for this campaign was the Google Display Network. We ran responsive display ads that, when clicked, would take users to a landing page designed to drive phone calls and appointment scheduling.

5.     Creative

The images used clearly showed people experiencing digital eye strain. They clearly conveyed both the problem (eye discomfort) and the solution (scheduling an appointment).