If you lived or traveled in the Pacific NW during 2020, you likely saw the Room to Roam campaign Klündt Hosmer created for Visit Spokane, encouraging people to safely experience outdoor activities during the pandemic. Traditional campaign elements ran as TV spots, OTT, transit advertising, billboards, and publication ads.
The interest-based campaign used targeted digital display ads that ran on Trip Advisor and enthusiast websites. The Klü team strategized to guide viewers in Missoula, Tri-Cities, Seattle, Portland, and Lewiston on a customer journey that linked to specific Room to Roam landing pages. Klü also implemented a YouTube campaign featuring the TV spots that targeted viewers’ interests. Social media strategies used Facebook and Instagram display & video ads linked to landing and activity pages on Visit Spokane’s website.
The campaign caught judges’ attention for The ESTO Awards, a national competition recognizing innovative and effective destination marketing promotions and activities. The Room to Roam campaign received a Destiny award for the Best Integrated Marketing and Messaging Campaign with a budget of between $1M to $5M.
The digital campaign contributed to booking nearly $6 million in Spokane County hotel room revenue. As a result, Spokane gained double the occupancy rate of Seattle and a higher revenue per available room rate than Portland during the same period.
We worked closely with Jamie Rand and Mackenzie De Gon from Visit Spokane to positively impact Spokane’s economy during a challenging year for travel. We’re stoked to receive this award with Visit Spokane and the other partners who joined us for the campaign.