Content is now one of the most important website elements.
Content is more than just words on a page. Despite what you've heard, people actually READ a site's content—if it's good, that is. Good content means users spend more time on a page which results in higher user engagement better PageRank by providing Google with the signal that your site is reputable and authoritative. Content has become one of the most important ranking signals of the hundreds that Google uses in its algorithm. Not just any content will do. Content needs to be recent, relevant, and engaging for Google to notice and be willing to show it to their users.
Some may question our passion for content. We hear it all the time: the protest, "people don't read content" and the request: "we need to simplify this website down to a few pages". Well, we disagree and the data supports us. Do you know the highest ranking sites have thousands of pages and an average of 5,000 words per page? To give that statistic some context, the average novel is 100,000 words long.
When people tell us they want to improve their user's time on site but want to reduce the number of pages and the amount of content, we strike the questioning puppy pose—you know the one, head tilted, confused but curious. If they tell us they want to use videos instead, we relax and are quite happy. Videos are content, too, and we encourage them along with podcasts, PDFs, images, and copy. Content takes many shapes and styles. We are quickly seeing voice search and AI open new doors to content opportunities. Oh! The wonderful, and ever-changing digital world we live in.
Need some help with your content? We'll roll up our sleeves and dive in.
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