Landing pages do the heavy lifting.

You have a great website so why do you need a landing page? Well, for the same reason that C-SPAN is not as good at selling products as television commercials. One is created for information while the other is created for action. Specifically, landing pages are created to get customer conversions and do so at a rate 8x higher than an average web page. PPC, Display, Retargeting, and Paid Social all rely on landing pages to close the deal. A well designed and successful landing page can also help bring down your cost-per-click / CPC as well as increase your quality score.

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